Outdoors
Alpine and Moment Skis team up for '09-'10 season
Alpine Meadows
Locals' hill/locals' skis. This week Alpine Meadows officials announced they'll drop some custom Reno-made Moment's in your quiver you when you buy an '09-'10 pass. Here's the down 'n dirty from Alpine's DOSM Deanna Gescheider.
Tahoeticker: We've been Moment fans for years — since (Moment founder) Casey Hakansson started out his garage in Galena! Did they approach you, or did you come up with the idea for the partnership?
Deanna Gescheider: A mutual friend of ours, David LaPlante, had the original idea. Moment was doing a demo at Alpine and I threw it out to Casey to see if the idea would stick and much to my surprise he said, “Let’s do it next season." Because of their out-of-the-box thinking we moved on this quickly and got the deal done.
DG cont'd: We both have similar brands in that we have great products, but we are up against the big guys. It takes different thinking on our part to compete with big budgets and known brands. Our lean companies provided us both the opportunity to cut through the red tape and get ‘er done. Knowing that both of our followers are loyalists, we are confident that they will be stoked on this cooperation and product.
TT: ...We were there for the tele comp (Freeskiing Championship) last season and you had a nice turnout. Former locals Corky Stills and Paige Brady — now living back up in Anchorage, AK —are both Moment riders; was this the 'a-ha Moment'?! Or has your work with the local ski manufacturer been a long-time coming?
DG: We certainly took notice that successful athletes were sporting the Moment ski and b/c Alpine Meadows is known as a tele-supportive mountain, once again the partnership made sense.
TT: So, did you work with the Moment guys (Luke Jacobson) on the design? Or did you just give them creative license?
DG: Alpine Meadows gave Luke access to our photo library and web site graphics in order to maintain our brand. Luke took the lead on maintaining the “Tahoe” ski line and directed us from the standpoint of what would sell. Moment is the expert in the ski business — we believe in letting them direct us in order to come up with something that will sell to many target markets and maintain both of our brand identities.
TT: Ski resorts, especially in this economy, are looking for the next big thing marketing-wise. Moment is a pretty ubiquituous 'core' brand. ...Do you see your skier base shifting more in the 'core' direction?
DG: We hope this partnership will attract new visitors to our mountain, while also hoping that it will interest our existing customer base. We also hope that our far-reaching database will help Moment expand their market share.
TT: Oh yeah, give us the dets on the Moment offer — or anything else special for winter '09-'10.
DG: Unfiltered Alpine/Homewood Pass:
• $1099 Adult Full + Moment Skis —Both mountains, no blackouts
• $799 without skis
Slightly Filtered Alpine/Homewood Pass:
• $849 Adult Full + Moment Skis — Both mountains, w/blackout dates
• $499 without skis
Alpine Midweek + Sunday Pass:
• $749 Adult Midweek + Moment skis, w/blackout dates
• $399 without skis
TT: ...And, we can't let you go w/out asking... A LOT of media (including this site) is jumping on the El Nino bandwagon. We know, you hear it every year that 'this winter is going to be the biggest ever'... But this year, there is a little science on your side. Are you guys snowdancing overtime?!
DG: Hell yes we are snow dancing! Our season pass offer with Moment skis was designed with this in mind. This is going to be the biggest snow year in 10 years and this is the year to get in the Moment … or better yet, on a pair!
TT: Thanks a bunch — anything else we didn't hit on — plug away here.
DG: New product:
• College Pass: $299*
• College Pass + Moment Skis $649 + El Nino = Best Damn Ski Year EVER!
* Driver's license/I.D and proof of a minimum of 9 class credits for the fall 2009 semester/quarter required at resort to receive pass. No photo copies or faxes accepted. Student's name must appear on class enrollment form. No exceptions.
First Friday at Brickelltown is back... just in time for fall
9/02/10, 8:18 am, By Alanna Hughes
- 4 p.m. Friday in Brickelltown
- Bring your cruiser bike (cheaper/better peeps than Burning Man)
Ski Porn season kicks off at Squaw Sept. 18 with Standard premiere
8/31/10, 9:22 pm, By S. Cowley
- North Shore-based snowboard heavies preimere 'The Storming' Saturday, Sept. 18
- Monster'll be there too...
Sorry Burning Man - it's all about the Ski Loft Tent Sale
8/30/10, 7:52 pm, Staff Report
- 8 a.m. Friday
- Bring all your pennies... (what's left of 'em)
Fall 09 Ticker
-Basin Bargain Basement - The bargain of bargains
8/29/10, 8:59 pm, By A. Pridgen
- $105k for starter condo in KB
- Yes, we toured a similar unit in '06 for more than $300k ...actually, maybe it WAS this unit
Bomber pre-season ski sales from local manufacturers
8/25/10, 7:50 am, Staff Report
- From Praxis Powderboards to Moment Rubys ...to a surprise entry
- It's time to buy local... buy new
Skiing is no more
8/22/10, 11:47 am, Staff Report
- RIP Skiing Magazine
- ...Are you next, SKI?
Date set for 7th annual Downtown Truckee Wine Walk And Shop
8/22/10, 9:25 am, Switchback PR
- Filling up that fall calendar yet?!
- Well, here's where to start
Fall 09 Ticker
-Squaw to host SATELite Festival in September
8/22/10, 7:28 am, By A. Richmond
- New outdoor(ish) event pronounced 'satellite' ...not 'Sate-lite' like we orig. thought
- ...Not 100 percent sure what it is — but ncludes wine, so we'll be there
Tahoe Mountain Sports gets you warm for Ski Loft tent sale
8/20/10, 6:44 pm, By Lis Korb
- First come tent sales... then ski porn premiers
- Then (gulp) snow... are you ready?!
Legendary Incline bear featured in WSJ
8/18/10, 8:31 pm, Staff Report
- Free BUBBA
- That's right - It's our fault... not the bear's... but is that what the Journal thinks?!
Trail Building Backcountry Camps
8/17/10, 8:49 pm, TRTA
- Get on those trails
- ...and get your build on Saturday and Sunday (and again Labor Day weekend)
Fall 09 Ticker
-Win an iPad from IVGID
8/15/10, 7:03 pm, Staff Report
- Golf, ski, beach, compute
- repeat
Squaw creates new top marketing position... sale rumors spark again
8/10/10, 8:18 pm, Staff Report
- Wait, Squaw CREATED a position...
- Ok, something's definitely going down... (25-year industry vet Scott Clarkson tapped as VP of Marketing and Sales)
Jim's trip ...halfway... round The Rim
8/07/10, 1:16 pm, By. A. Pridgen
- Hammerel raises triple his goal amt. to benefit the TRT
- ...and tears up his knee
Volunteer trail-building workdays with the Tahoe Rim Trail Association
8/05/10, 7:45 am, TRTA
- You heard about Jim Hammerel's mission to speed-traverse the TRT
- Now you can pitch in too
Fall 09 Ticker
-Goodbye Norm
8/03/10, 8:08 pm, By A. Pridgen
- The Godfather of Incline, Norm Rosenberg, passes - he was 92
- Incline's left-leaning champion leaves legacy ...starting with the library
Test drive a Tesla... before it's too late
8/01/10, 9:30 pm, By A. Pridgen
- Tesla, the Palo Alto-based electric car company has gone through more than $300 million VC $
- ...but still hasn't tapped into Uncle Sam's reserves for the Model S - go check it out at the Hyatt
Sugar Bowl dining room and Belt Room Bar open for business
7/30/10, 10:22 am, By John Monson
- Good grub, great views
- And nothing beats Belt Room post PCT
Ultimate Frisbee - ultimate course
7/27/10, 8:56 pm, By A. Richmond
- Squaw opens disc golf course
- Signature hole (no. 4) has 1080' downhill... wow
Fall 09 Ticker
-Squaw's MTB park open for first time since '03
7/23/10, 7:22 pm, By Amelia Richmond
- 2k feet of single-track
- 'K, we're in
Remembering Kenny Guinn
7/22/10, 10:08 pm, Staff Report
- The man who created the Milennium Scholarship and SNPLMA passed away Thursday
- Guinn, who oversaw Nevada during its most prosperous years, was 73
Lokal boy makes good - former PlumpJack star Edge shines in Sonoma
7/20/10, 6:23 pm, By A. Pridgen
- Rick Edge takes saucy edge down to downtown Sonoma
- Lokal is the (new) place to be and PlumpJack alum makes it so
Tahoe skier visits were estimated to be up 17 percent last winter
7/19/10, 8:40 am, Staff Report
- Numbers of skiers on the hill increased - but overall spending stayed modest
- Cheap passes the plan again for 2010-'11
Fall 09 Ticker
-Cushing steps down from Squaw post ...rumors of sale sparked
7/13/10, 6:06 pm, Staff Report
- Former Intrawest exec takes over
- ...Rumor mill turning overtime: is Cushing family getting ready to bounce?
TRPA's Asian clam bake
7/11/10, 9:19 pm, By Jeff Cowen
- $1.4 million effort to eradicate invasive species from the lake...
- And it involves (no joke) laying a rubber mat on the lake's floor... hi-tech
Kids' zip line at Squaw ...Boo ya
7/08/10, 5:12 pm, By A. Richmond
- KT zip line
- What about for the grown-ups?!
Just like that ...red flags are up
7/06/10, 6:22 pm, Staff Report
- Three-year anniversary of Angora looms ever-present
- Thunderstorms Wednesday/Thursday portend danger
Fall 09 Ticker
-Nevada County approves PR firm's contract the same week it OKs budget cuts
6/30/10, 9:19 pm, Staff Report
- Wait a minute - you're saying Tahoe will spend more than a million dollars this year on, sloganeering...
- Meantime, budget cuts include child care, welfare-to-work and MediCal programs ...nice
Truckee's Lautner drops a PCT hiking book
6/28/10, 8:55 pm, Staff Report
- 32 eco-friendly trips on the Sierra stretch of the PCT ...with GPS coordinates
- Two thumbs up - pick it up...
Lake Tahoe Based Russian-American Partnership turns 20
6/24/10, 11:27 am, By TBI
- Tahoe-Baikal Institute celebrates two decades of watershed protection and cultural exchange
- Political and economic ups and downs notwithstanding
Tour de Nez photo gallery
6/22/10, 8:20 pm
- The weekend that was from Reno to Northstar
- And lots of Nash
Fall 09 Ticker
-Rebuild the Rim Trail every summer Saturday
6/11/10, 9:07 pm, TRTA
- Start summer right by giving your most precious gift
- ...Your time
TRPA tries to clarify
6/01/10, 8:30 pm, By Dennis Oliver
- So, what, if anything, does this have to do with Boulder Bay?!
- ...More importantly how 'bout that casino (strip club?) corridor...
Opinion ...TRPA ensures Tahoe times they area a-changin'
5/22/10, 8:35 pm, By Ann Nichols
- Density to increase under proposed TRPA regional plan
- But, will they build it (or will they come?)
TAUs on the table from TRPA
5/14/10, 10:08 pm, Staff Report
- If you don't understand the headline
- ...Go the the May 26 meeting and you'll see puh-lenty
Fall 09 Ticker
-Cal Neva now in TRPA doghouse
5/09/10, 6:49 pm, Staff Report
- TRPA will handle foreclosed property with kid gloves over more than a decade of flunking its eco report card
- Time to blow everything up but the casino floor, Sinatra Showroom, the lakefront cabins and the Indian Room
Celebrate National Trails Day with the Tahoe Rim Trail
5/06/10, 5:33 pm, TRTA
- Build a trail
- ...Get a free lunch
Save Martis Valley - one click at a time
5/04/10, 7:13 pm, By Renee Deinken
- Well, it's not like Martis Valley is in any danger of getting developed by broke-ass East/West
- ...But still good to preserve; Check out the new site
LTVA spends almost a mil. on slogan ending in preposition
5/02/10, 8:21 pm, By A. Pridgen
- That's right, your new slogan to lure Affliction-wearing d-bags to Stateline's new strip club
- ...'Get your vacation on' (ohh noo). Inside: Our five (free) slogan suggestions ...Holla
Fall 09 Ticker
-Cost of doing nothing too high for Tahoe
4/29/10, 8:22 pm, By Joanne Marchetta
- If you can make it through TRPA director's tome...
- We'll have resident feedback for you Friday
No downhill slide for Diamond Peak
4/09/10, 7:00 am, Staff Report
- While others founder
- ...DP in the black and breaking ground on new $4 million admin/ticket/locker/child ski center building
Foreclosed Cal Neva casino goes dark ...for good
3/24/10, 10:32 pm, By A. Pridgen
- One year after 'no-sale' at a foreclosure auction and interim management team shuts down Nevada's most legendary casino
- ...Sad, sad day... Casino doors to shut March 31 - rest of Basin gaming on life support
And yes ...the KB roundabouts were originally scheduled to be complete this summer
1/27/10, 9:35 pm, Staff Report
- Tahoe Regional Planning Agency board votes unanimously (again) to approve three-lane/roundabouts in KB
- ...Yes, you've heard that (here) before
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